🏆 Your reputation is everything…
In veterinary recruitment, your reputation arrives before your job posting does…
Every vacant position costs your organization thousands in lost revenue weekly. Every rushed hire from a shallow applicant pool compounds your turnover challenges. Every ideal candidate who signs on elsewhere puts a handbrake on your future success.
When you become an Employer of Choice, three powerful shifts occur:
- Applications arrive unexpectedly—talented professionals reach out before you even post openings
- Referrals multiply as your team proudly advocates for your organization to their professional networks
- Negotiations become more balanced when candidates have already decided they want to join your team specifically
Whether you’re a premium independent practice, a growing regional group, or a national organization, your reputation as an employer builds a talent pipeline that lasts.
🏗️ How We Help Build Your Brand
A strong employer reputation doesn’t happen by accident. We’ve built the platform, audience, and process to transform how veterinary professionals perceive your brand.
Veterinary Jobs Marketplace didn’t accumulate 347,000+ social connections and 83,000+ email subscribers by accident. We engineered it… and now we want to turn that audience’s attention to you.
Your Story is Worth Telling
Every organization has unique strengths that attract and retain talent—what makes your team choose you daily? Before broadcasting to our audience, we help you identify and articulate the compelling story that makes you memorable.
No One Has Our Reach
Via email, social, and web, we connect with tens of thousands of veterinary professionals every single day—not just active job seekers, but perhaps even more importantly, passive prospects and decision influencers.
The Rhythm of Frequency
Single mentions vanish. David Ogilvy, one of the greatest advertising minds ever, said that to persuade a prospect to take action, you need at least five to seven “touches.” We create the “I’ve been seeing them everywhere” effect that transforms curiosity into consideration.
Their team seems to actually like working there
🔄 Your Campaign Matrix
Each element of our Campaign Matrix works together to build recognition, credibility, and preference…the three pillars of a powerful employer reputation:
Thought Leadership Positioning
Establishing your organization as not just an employer but a thoughtful voice in veterinary medicine. This post, shared and reposted across our network, lends a philosophical outlook with practical culture insights, showcasing the thinking that drives your workplace.
Branded Video Narratives
Quick-impact visual stories custom-crafted from your organization’s authentic moments, optimized for social sharing and stopping the scroll. These 15-second pieces use 3-5 carefully selected transitions to create emotional connection without demanding time commitment—produced by us in-house.
Email Showcase Placements
Prime positioning in the inbox of 83,000+ veterinary professionals, designed to maximize visibility and memorability.
Orchestrated Distribution Machine
The entire campaign receives our signature distribution treatment across all our social platforms where veterinary professionals actually engage, including strategic pinning as Featured Posts during peak visibility windows.
I’m not actively job hunting, but I’d definitely talk to them
📈 From Invisible to Top-of-Mind Recognition
Each 28-day cycle is engineered for maximum mental real estate:
- Days 1-7: Initial exposure across all channels with first email deployment plus intensive posting and sharing
- Days 8-14: Continued social presence maintaining visibility
- Days 15-21: Second wave activation with follow-up email and renewed featured placement
- Days 22-28: Sustained presence and momentum building
A single cycle creates impact. Our most successful clients commit to three consecutive cycles, creating the inevitability—the sense among veterinary professionals that your organization is simply “where things are happening.”
Your campaign works independently or as the strategic complement to our tactical Double Stack or Triple Stack Job Campaigns. Organizations consistently find their job campaigns perform significantly better when running alongside Employer of Choice positioning.
I keep seeing that practice everywhere lately
🌱 Invest Today, Harvest Tomorrow
$2,400 per month buys you what traditional recruiting could never deliver: constant presence in the professional consciousness of veterinary talent.
This includes:
- Two strategically timed email deployments to 83,000+ veterinary professionals
- Continuous social media presence across 347,000+ connections
- Two separate week-long featured placements pinned for maximum visibility
- Complete campaign management and distribution
The Smart Money Advantage
Run concurrent Double Stack or Triple Stack Job Campaigns and watch something remarkable happen—each one applies its fee as a discount against your Employer of Choice Campaign.
Run 5 concurrent Double Stack Job Campaigns and your Employer of Choice Campaign costs nothing. Run 3? Get 60% off. The mathematics of building both immediate hiring and long-term positioning has never been clearer.
🤝 Start the Conversation That Drives Hiring Success
The veterinary professionals who will thrive in your organization are out there right now. They’re just missing a crucial element: familiarity with your reputation.
Complete the quick form below, and we’ll contact you within one business day to discuss how an Employer of Choice Campaign can drive your hiring results to success.
Sample Employer of Choice Email Banner
Specifications: 700 x 300-400 pixels image, plus up to 400 characters of text, with one text link, and an image link, both going to the same landing page
Thought Leadership Post
Specifications: 1200×630 pixels image, up to 2,000 characters of text, one text link, and an image link, both going to the same landing page
Sample Employer of Choice Video
Created by us in-house specifically to maximize visibility across our Social Media distribution network of over 347,000 veterinary professionals, our Video format is a blend of relevant images from you that reflect your positioning and culture, and supplemented by our library of high-quality images where necessary.
Specifications: 10-15 second video – 5 transitions and embedded text, up to 400 characters of text, with one text link, and an image link, both going to the same landing page
* Thought Leadership Post copywriting is not included in our Employer of Choice Campaign fees. We believe that Thought Leadership Posts are best written by a member of your leadership team or prepared in-house by your company and published under their name. We are happy to provide guidance and strategic assistance at no additional charge.
About Veterinary Jobs Marketplace…
We connect veterinary talent with the best veterinary jobs. Explore our Job Campaigns for GP Veterinarians, Emergency Vets, Veterinary Nurses, Technicians, and more, each enriched with video insights. Find new team members using our unique Reach, Frequency, and Story strategy, now including One-to-One Outreach.
For Job Seekers: Discover your ideal veterinary jobs in cities across the USA and Canada. Register for custom Job Alerts, bringing the latest opportunities directly to your Inbox.
For Employers: Register to reach skilled veterinary professionals for your practice. From GP Veterinarians to Emergency Vets, our Job Campaigns help you find the perfect team members.
Worldwide Audience: Expand your reach internationally to the UK, Europe, Australia, New Zealand, and Asia. Our global reach will connect you to our global veterinary community.