Hiring the right veterinarian or nurse has never been tougher. You may already be offering fair pay, but salary alone is no longer enough to tip the decision. Candidates are comparing not just what they earn, but how the role will fit into their lives and whether the clinic truly supports them as people.

What often makes the difference is not complicated or expensive. It is the way you approach scheduling, time off, and professional growth. When you can clearly show that your practice respects balance, encourages rest, and invests in learning, you stand out from the many ads that say little more than “competitive package.” These essentials are what make candidates pause, take notice, and ultimately say yes to joining your team…

When veterinary professionals talk about what keeps them in a role, salary is rarely the first thing they mention. Time away from work, the chance to keep learning, flexibility in the schedule, and security for the future are the factors that consistently rise to the top. They are the elements most often linked to job satisfaction and long-term commitment across practices in the USA, UK, and Australia.

Pay sets a baseline, but it is the package around it that determines whether a role feels sustainable. Understanding how these elements work allows you to compare offers more clearly and decide which ones matter most to you. For employers, recognising their weight is the key to shaping packages that attract the right people and build teams that stay…

It’s time. Your veterinary prices have to increase. Costs are climbing across every part of practice life, from wages to consumables to equipment, and standing still is no longer an option. What you need is an approach that moves the price change process from awkward and painful for everyone to one that is structured, planned, and less confronting for you, your team, and your clients.

You need a clear, step-by-step process to ensure that price increases become part of your practice rhythm, not an uncoordinated, reactive move. Premium industries such as healthcare, airlines, and even subscription services like Netflix face the same challenge. Adapt those strategies to veterinary practice, and you can raise fees with confidence, reducing resistance, and creating a rhythm that feels reasonable to both your team and your clients…